BBB Trends: Cybercriminals are getting smarter and more personal — beware of ‘spear phishing’


Be cyber aware -- cybercriminals are getting smarter by the day.
Be cyber aware — cybercriminals are getting smarter by the day.

By Sandra Guile
Better Business Bureau

Cybercriminals are getting smarter, savvier and dare I say more personal? The latest trend is called “spear phishing” and the Federal Bureau of Investigation (FBI) warns everyone to be careful when opening unread emails.

Cybercriminals have learned that email is the best way to spread mayhem like viruses and malware and to collect sensitive information such as home addresses, passwords, bank account numbers, etc.

Why? It’s socially acceptable for personal use and business use to check email any time of the day or night. Typically,  people don’t think twice about opening emails from acquaintances — and that’s exactly what criminals are hoping for.

With spear phishing, cybercriminals have already collected personal information from surfing websites, blogs, and social networking sites. Then, they send an email that looks like the real deal from a favorite retailer, a financial institution, or a relevant organization offering all sorts of urgent and legitimate-sounding explanations as to why they need the recipient to give up more personal information.

This technique tricks the victim into downloading codes or malware that appear as links embedded in the email. Or, it leads to a website that records keystrokes for usernames, passwords, and more. Since many of us get more email than we want, or need, in the first place, how is it possible to guard against getting attacked from someone we think we know?

First, know this: most companies, banks, agencies, and the like typically don’t request personal information by email. Call them directly if you suspect there is a problem. Don’t call the phone number included in the email – use the phone number you have on file or can find yourself. Never blindly follow a link to a secure site from an email either; enter it manually in a new search.

Next, it truly cannot be stressed enough – install anti-malware software and make sure it stays updated. This is applicable not just for PCs but also tablets, cell phones, and anything else that connects to the internet. Also, strong passwords that are changed at least four times a year will help keep cybercriminals from sniffing around your stuff.

Finally, be cyber aware by being conscious about what is posted on your social networks. Save the vacation photos until after you get home. Thoughtfully post about what you like and review all of your social networks to make sure you’re not being too personal in your postings. This is the information criminals like to use in their emails.

Find more cyber tips on bbb.org.

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Sandra Guile is the Community Outreach Specialist for BBB. She promotes BBB’s message of marketplace ethics through public speaking engagements, presentations, media relations, press releases, web content, and other written materials.

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Tune in Tuesdays at 10:30 a.m. with Scott Sloan on 700WLW for The Scam of the Week and every third Thursday with Brian Thomas on 55KRC. Contact Sandra at (513) 639-9126 or sguile@cincinnati.bbb.org. Your BBB is located at 1 East 4th Street Suite 600 Cincinnati, Ohio 45202 – to reach the office, call (513) 421-3015.


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