Wyzerr has announced it raised $1.5 million in new capital to help fuel growth and diversify its product offerings.
Covington-based Wyzerr is a leader in enterprise software and smart technology for customer feedback.
The investment, led by Connetic Ventures, is a testament to Wyzerr’s customer feedback solution since launching in June 2014. It marks the next investment over $1 million raised by a woman of color, which as of February 2016 only included 11 investments.
“Surveys have an international completion rate of under .04 percent because they are typically boring and take far too long to complete,” said Natasia Malaihollo, co-founder and CEO of Wyzerr. “This investment will help us continue radically improving customer feedback via a mobile platform that feels like a game and becomes more intelligent with every response.
“Our clients get up to 25 questions answered in less than 60 seconds, while their customer feels like he or she is providing feedback to a real person.”
Wyzerr empowers businesses of all sizes to make smarter decisions using Smartforms, a modern way to capture customer feedback that seamlessly integrates within a company’s digital presence regardless of device or browser.
Smartforms increase the opportunity to consistently listen to all customer feedback – with engagement rates as high as 83 percent – and transport information back to businesses through actionable insights that drive customer satisfaction, retention and loyalty.
Wyzerr’s clients span a variety of industries and include a Fortune 100 retailer, global automobile manufacturer, leading healthcare research firm, and national all-natural burger franchise. Working with ShopperEvents, Wyzerr is currently launching its largest campaign yet, capturing one million responses from customers in 2,000 Wal-Mart (NYSE: WMT) stores nationwide.
“We’re excited about the opportunities Wyzerr creates for companies in all sectors to have a better retention strategy for and feedback loop with customers,” said Brad Zepp, funds manager at Connetic Ventures.
Wyzerr has existing investments totaling more than $500,000 from Connectic Ventures, Marshall Ventures, and The Brandery, which has been recognized as a top U.S. startup accelerator by the Seed Accelerator Rankings Project since 2012.
Wyzerr will continue building tools that help companies better understand consumers and expand into new markets, as well as transcend language barriers. Wyzerr’s advisers include Mike Webster, senior vice president of research solutions at Burke, Inc., and Christina Bechhold, investor at Samsung Global Innovation Center. They advise on market research, and market adoption and mobile engagement.
Wyzerr’s all-minority founding team includes chief strategy officer Bjorn K. Simmons and creative director Stedmon Harper, in addition to Malaihollo.
In April 2016, Wyzerr was named a recipient of the “Emerging Business Award” by Lead Cincinnati, honoring growing companies with exceptional leadership, expertise in their field and positive impact on the lives of their employees.