UpTech, Greater Cincinnati’s accelerator for data-driven startups, announced that Fern has strategically invested in and partnered with UpTech 4 startup, KiwiLive.
Fern is a leading national marketing support and tradeshow services provider headquartered in Cincinnati.
With this partnership, Fern is able to accelerate their tech-focused strategy of growing relationships between audiences and brands. KiwiLive will still be available to their current customers and any organization that is interested in their services, in addition to Fern’s clients.
“On the day I was introduced to the KiwiLive technology and its founder Jeff Mason, I immediately saw great potential. Jeff’s great work ethic in the UpTech program turned that potential into a reality,” said Casey Barach, director of the Kentucky Innovation Network in Northern Kentucky and UpTech co-Founder.
Mason entered the UpTech program as part of their fourth cohort, which ran from September 2015 – March 2016. KiwiLive helps attendees at live events remember the right content and connect with the right people through an easy-to-use, web-based tool. It maximizes the value of events for attendees and, at the same time, provides valuable data to events to help them measure the return on their investment.
“The deal is a very direct result of the UpTech program and the greater Cincinnati startup ecosystem. UpTech and the #StartupCincy movement provided the support and exposure that helped put KiwiLive in the right position for this partnership. Fern is a company that has extremely deep experience in producing, supporting, and marketing for events of any scale. The combination of investment and partnership is hugely exciting and will help KiwiLive grow and adapt to engage audiences of many more events,” said KiwiLive founder and CEO Jeff Mason.
The terms of the transaction were not disclosed.
KiwiLive (www.kiwilive.com) is a provider of event technology solutions that maximize the value of live events for attendees and supply valuable data to events to help them measure and improve their ROI. KiwiLive focuses on ease of use for attendees while offering instant information distribution, networking functionality, and audience feedback features. For more information contact Jeff Mason, jeff@kiwilive.com, 309-507-2915