BBB Trends: Mindful, effective giving in times of tragedy; figure out where to give before a disaster
By Sandra Guile Better Business Bureau When we see tragic events unfolding, such as natural disasters or tragic shootings, the…
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BBB Trends: Cause-Affiliated Giving intensifies in the fall — Where does the money really go?
Cause-affiliated fundraising tied to a product is a common practice throughout the year, but it seems to intensify in the…