A feature-length documentary about bourbon is currently in production and slated to be done filming by the end of the year. The film, titled NEAT, follows the bourbon landscape from corn to cocktail, highlighting the unique characters along the way.
The film has signed on the Kentucky Department of Travel and Tourism as its title sponsor and VisitLEX and Louisville Tourism as city host sponsors. It is the first documentary to be approved for the new Kentucky Film Tax Incentives passed in House Bill 340. NEAT will be released in 2016.
“This documentary will provide a historic as well as a cultural context for why bourbon and Kentucky are connected in ways that are unique and fascinating. With the worldwide rise in popularity of bourbon, NEAT will be a beautifully filmed educational and promotional tool for the bourbon industry if not the commonwealth itself. NEAT will further attract the interest of potential visitors to come and experience the great tourism opportunities associated with bourbon in Kentucky,” said Bob Stewart, secretary of the Kentucky Tourism, Arts and Heritage Cabinet.
NEAT aims to pay tribute to the storied history of the spirit, while also celebrating its newfound popularity, according to a press release from the film’s executive producer, AJ Hochhalter. Viewers will hear unique accounts from farmers, master distillers, brand presidents, bourbon experts, historians and renowned mixologists.
The film also features interviews with Gov. Steve Beshear and Sheriff Pat Melton. Melton was the lead investigator during the “Pappy Heist” that made international headlines earlier this year. NEAT follows these characters of the bourbon industry while exploring deeper themes of time, risk, and the power of patience.
“We’ve been finding that bourbon is about more than the liquid in the glass it’s about why you open a bottle- who is around you when you do. When you think about the time and work put into each drop, it almost forces you to slow down and appreciate the moment,” Hochhalter said.
Learn more at www.thebourbonfilm.com.
From VisitLex