Halloween spending is looking a lot bigger this year.
According to RetailMeNot’s latest consumer survey, 87% of shoppers plan to make a Halloween purchase in 2026 (up from 82% last year) and planned spending has jumped to an average of $159, up from $92 in 2025.
But the trick-or-treat bowl isn’t the only thing driving Halloween shopping. RetailMeNot’s survey of 1,183 U.S. consumers finds shoppers are planning to spend across everything from costumes and decorations to events, beauty and pet gear.
What shoppers plan to buy:
• 58% candy and treats
• 34% Halloween clothing and accessories
• 33% adult costumes
• 32% exterior decorations
• 32% interior decorations
• 31% kids’ costumes
• 31% Halloween party supplies
• 24% Halloween event tickets
• 24% makeup and beauty products
• 22% pet costumes
And when it comes to where shoppers plan to splurge, candy and treats still lead at 19%, followed by Halloween clothing and accessories at 12% and kids’ costumes at 11%.
The data offers a look at how Halloween shopping is expanding beyond traditional candy and costumes, and where consumers say they are willing to put more money behind the holiday this year. Here are some practical tips for getting the best value on Halloween purchases, including:
• Compare the unit price, not just the sticker price. For candy, shoppers should look at both cost per ounce and cost per piece to understand how far their budget will go, especially as candy prices are up about 8% from a year ago.
• Don’t assume the biggest bag is the best deal. Warehouse clubs and dollar stores can be useful for Halloween shopping, but shoppers should still compare the cost per piece or ounce. A sale at a grocery or mass retailer can sometimes beat the everyday price elsewhere.
• Know when to buy candy. There isn’t one magic day to shop. If you find a strong sale on candy you know you’ll use, buying early can make sense, but Halloween candy is highly promotional, so shoppers willing to compare prices may find better deals closer to the holiday.
• Watch for shrinkflation. A lower-priced package may contain fewer pieces or less product than shoppers expect, making the unit price an important comparison tool.
• Shop for the best final value, not the biggest discount. Compare prices, factor in rewards and cash back, and stack savings where possible instead of assuming a Halloween sale automatically means the lowest price.
RetailMeNot